You know the thing is I really like most Google things and I always have, but this whole AMP deal is annoying for several reasons. The number one most annoying/ ridiculous reason that I hate AMP is that when you "amplify" a page the content loads from Google's servers. This seems harmless, but the world wide web was built so that we could all link to different sites and publishers on the web. Essentially if everything was using AMP every link would point to Google. Now throw in the fact that Google is by far and away the largest internet advertising company in the world and you have to ask yourself if this sounds like it is good for the internet or if it is a consolidation of power.
Kill Google AMP before it kills the web.— Scott Gilbertson
Another pet peave is when I build websites I don't make a killing doing it, but Google is trying to force me to do more time consuming tasks. I won't get paid for these additional steps because I can't pass this cost along to my smaller clients. In the end Google could have accomplished the same goal of increasing mobile speed without doing AMP, but it seems to me that the ultimate goal is to create a new world wide web that will be named Google.
If you are interested in more articles on the subject please see the links below. If you would like to add to the list I'm providing please post a comment. If you think I'm crazy feel free to chime in as well, I've been called worse so you won't hurt my feelings.
- (Everyone who thinks AMP is BS should sign this open letter) Ampletter.org
- Article from Scott Gilbertson with quote listed above - The Register
- Post from John Gruber - Daring Fireball